One of the key pillars of marketing has always been engaging content. More specifically, longer content formats have been instrumental in improving business and metrics. The problem is that building your team of bloggers can be limiting when it comes to cost, exposure, and credibility.
To this end, if you're a business or a blogger, your marketing strategy needs active bloggers to become a part of it. Reaching out to experienced bloggers in your niche can help you get better reach. It aligns with the global shift towards a more influencer-driven narrative for businesses as opposed to traditional ads.
The most important part of marketing has always been to connect better with your audience. Over the years, businesses have adopted several methods to do this.
Today, the most optimal way of creating an engaging platform is through influencers. Businesses reach out to popular content creators in the niche to get their message out to the world.
The benefits to this are many - it humanizes the brand, makes it more approachable, and improves trust and credibility. An eye-opening 84% of brands believe influencer marketing is effective enough to be part of their marketing strategy.
And if that many businesses are doing it, they must be onto something!
One of the hottest content trends in marketing in the last few years is blogging. Long-form content seems to resonate with potential customers. But with the surplus of blogs around the internet, you need to do your research to find the right ones for your business. Their content must be creative, informative, and aligned with your brand voice.
Remember that content should focus on storytelling and not just be a bundle of statistics enveloped by nice-sounding words. It should offer a fresh perspective on an age-old problem that other related content has not touched. The key is to choose the right blogger who can catapult your brand to the next level!
A significant advantage of leveraging bloggers is their audience! One of the biggest hurdles businesses face when building a customer roster is getting their services in front of the right people. This is where blogger influencers have an edge over your content team.
They already have an audience with whom they engage with regularly.
The benefit you have is that you can choose the right blogger based on your most popular demographic. Or you could even cater to new audiences you've not tapped before; that works, too. Getting a blogger to amplify your brand dramatically boosts brand awareness and improves credibility.
The one thing businesses, even companies worth multiple billions, can't compete with the biggest influencers is reach. Take a trillion-dollar company like Apple, for example.
The success of the next iPhone they released depends greatly on what the community will say about it. People relate more to tech bloggers and influencers to tell them about products.
The reason is simple - companies are limited by their content networks. This is why you see every type of influencer, from nano to mega, being leveraged by companies to 'share' their products. Brands can reach a more diverse group of people that they would never have had access to without blogger influencers.
The goal of marketing has always been to access untapped markets and gain quality leads. Brands are limited by their access to a demographic by location or network.
The audience often prefers to hear from someone they trust, who is generally an influencer. This is where bloggers can play a huge part in the success of a marketing campaign.
They can do the hard work of bringing your brand to their audience, which will likely be completely new to you. This allows you to engage and hopefully convert them to your customers. Readers of blogs are more likely to buy into a product. Websites that have blogs can generate 67% more leads.
The best part about blogging is that it dramatically improves your brand website's SEO metrics. It can positively impact all aspects of your SEO profile, including more visitors, domain authority, and online visibility. Today's advances in search engines mean naturally written blogs will perform much better than over-optimized content.
Another huge improvement for brand SEO is that it significantly increases organic traffic and reach. Better organic traffic means your cost per lead is much lower.
While it is true that creating content can be expensive and takes time, leveraging bloggers can be a much better alternative! A proper blogging outreach strategy can outperform other, more expensive ads and outreach programs.
Not many elements positively impact your brand's SEO footprint more than quality backlinks. It works like an endorsement from the top name in your industry. A backlink from an authoritative source in your niche can elevate your brand above your competitors. Getting quality backlinks is tricky because they are not for sale.
A company has to build up a reputation to gain organic backlinks. This is where the power of blogger outreach can shine. There is a high chance that the blogger you're engaging might be a trusted community member.
This gives you a lot of weightage when negotiating for a website backlink from a reputable source. Not only does this improve your SEO metrics, but it also increases your brand value in front of your customers.
With hundreds and thousands of brands competing for the same slice, every niche today has become super competitive. The difference between success and failure in the market comes down to how much traffic brands can generate.
With people growing increasingly tired of ads and other types of content, businesses are looking to other means.
Long-form content like blogs is a great way to attract the right audience for your brand. People interested in blogs are categorized as quality leads because they're willing to engage with long copy. Ensure you choose the right blogger(s) to represent your brand.
Quality leads are the lifeblood of a business. Here, quality leads mean leads that are much more qualified than others.
Qualified leads are much closer to becoming customers than the average user. What this translates to is less overheads when it comes to marketing expenditure. Qualified leads also save the company time.
As we've mentioned before, since blogging requires a longer user engagement, it attracts people with genuine interest.
Blogs are better than other content formats because they focus on the quality of leads over quantity. Studies show that more people are willing to engage further with content like blogs through comments and sharing them on their social feeds.
A significant advantage of opting for a blogging network for your marketing strategy is the higher conversion numbers it can produce. Longer form content can deliver 30% higher conversion rates for businesses. There are many reasons why blogs can exert this kind of influence on buying decisions.
One of the primary reasons is that a well-written blog is authentic and does not try to 'sell an idea' to the user. To many, this comes across as genuine, and they are willing to put their trust (and wallet!) behind the brand. No wonder blogs increase ROI and sign-ups across the board for businesses!
The simple truth for a successful business is that for it to be successful, it should offer something that its competitors do not.
Getting a blogger influencer to work with your brand can be the difference between your business and the rest. Blogs can highlight your brand's advantages and USPs (unique selling points).
People are more likely to remember an informative blog post than a random meme or image. Consistently posting quality blog posts can improve brand recall and give your business a competitive edge!
The biggest factor when it comes to marketing spending today is paid ads. Adding to this is that they don't have the best cost-to-performance ratio.
Producing video content is a good way to attract attention, but that too is expensive. A great alternative to both of these is long-form content like blogs.
Blogs are much cheaper than traditional ads and video but offer a much better bang for your marketing buck than both. Starting with blogging can quickly boost your brand over your competition without breaking the bank.
Blogger outreach provides a flexible platform where you can choose the right pricing model for your business.
As a business, if you want to promote a new product or service, there is no better way than through a blog. Compared to more traditional ads, a blog offers in-depth information about the product and can be adapted to various other platforms.
A blog also has the advantage of appealing to diverse audience segments - people of all ages read blogs.
Blogs also act as a point of reference for comparisons between two or more similar products so people can make a more effective purchase decision. Long-form content is a great way to drive initial sales momentum for a product, especially in a competitive market.
An aspect of blogs rivaled by a few other marketing methods is their ability to attract authentic engagement.
Because blogs are a medium that requires more commitment from the average user, their interactions are a lot more genuine. This is why blog comments are more in-depth than other marketing forms.
This also translates into improved social proof, which brands can leverage in marketing collateral. Brand content created by bloggers can be used as testimonials, improving business credibility. It strengthens your brand's reputation in the marketplace.
The key factor in all marketing pipelines for businesses is that it should provide year-on-year growth across all facets. This is easier said than done with traditional marketing methods because ad spending can accumulate quickly, even over short periods.
While videos are great, they have two inherent problems - production cost and inability to be updated easily.
These issues can be solved by opting for a seasoned blogger influencer representing your brand. Well-researched blog posts can produce a steady stream of quality leads at much higher frequencies than other methods. It can also be translated more easily into other languages for a global audience.
● Blogs improve credibility and trust, which is invaluable in today's economic climate.
● Draw reputable and high-quality backlinks organically with blogger outreach.
● Blogger outreach delivers better performance at a comparatively lower cost.
● One of the best ways to promote new products and services.
● Long-form content elevates SEO metrics and translates into better ROI.
● Much lower cost over time and no need for frequent updates.
● Blogger partnerships help you stand apart from your competitors.
● Integrating blogger outreach in your marketing pipeline can be productive and impactful.