Ecommerce is one of the most hotly contested industries today. Megacorporations like Amazon and eBay have established themselves as prime service providers in this niche.
To make a dent in their customer base, you need the power of long-form content. Or what is more commonly known as blogs!
There is a reason why, even today, blogs are one of the best platforms for driving awareness and engagement among customers.
Every ecommerce company leverages long-form content like articles, blogs, and whitepapers for their consumers.
A prime reason to pursue blogger outreach is brand awareness. The world of ecommerce is unevenly divided, and most big players get all the exposure.
Competing against them will not be easy, but leveraging blogs can be one of the best ways. Well-researched and written articles can get a lot of readership, which translates to better brand visibility.
Getting popular bloggers to write about your brand or services can amplify your voice.
This benefit is that it can penetrate new markets and get quality leads. Another important aspect of blogs is that they are shared among users, leading to an even wider reach without any action from your end.
You would have noticed a pattern if you had observed the industry long enough. The biggest companies always partner with the most popular bloggers in their niche.
The reason is simple - endorsements from trusted bloggers can mean a lot in a competitive marketplace.
Validation by a third party instills confidence in people who can eventually become customers.
When using blogger outreach, give them free rein to review your products. The only reviews that will reach audiences are the authentic ones. When you take control of the narrative, the users are bound to spot it, leading to negative reactions.
One of the goals of the blogger outreach process is to create authentic reviews and testimonials of your company.
When competing against veteran players in the market, you must be on your A-game! This is especially true when you're discussing SEO metrics.
One of the most important metrics is domain authority or DA. While many dismiss this as one of the relics of the past, it is still relevant today when SERPs are calculated.
The only way to get more DA is to ensure your website has high-quality backlinks. And for that to happen, you need to focus on creating content that improves your user dwell time and retention rate.
The best option here would be to create high-quality blogs for your brand. You can pitch this to bigger companies in your niche to get links to your page.
A unique property of blogs is that they can get the attention of niche-specific audiences.
The reason is that people interested in your brand will take the time to read what you've written. Moreover, if this is from a reputed blogger on their platform, the chances of engagement are much higher.
Well-written blogs can increase click-throughs from users and referral traffic from their shares. It also allows brands to provide a convincing argument that favors them over other bigger competitors.
Creating blogs also improves audience alignment with your brand goals. Longer content formats give you enough 'room' to explore specific topics related to your brand.
Social proof plays a huge part in getting more people interested in your brand. More people are tuning in to what their favorite influencers are talking about.
As a brand, having an online presence validated by an authentic blogger can help you further your goals. Bloggers can help you get positive mentions on social media from their followers.
Articles can increase your followers' engagement, leading to more shares and better brand credibility. Building a community around your blog content is a great idea.
Try to encourage user-generated content like comments and images on your blog. People love to engage with their favorite brands and be heard, too!
Having users interact with your content consistently is perhaps one of the quickest ways to get ahead on the rankings.
Blogs are great for getting people engaging with your business. The right post can get hundreds or thousands of people talking and sharing your content online on their social feeds.
Unlike other marketing collateral, blog posts are more informative, educational, and shareable. Blogs also have the unique ability to be evergreen content because they can be updated whenever there are changes to the topic.
A well-researched blog can also get repeated visits from people, which boosts engagement numbers.
Long-form content like blogs and articles are the most important parts of the content marketing process. Unlike other types of content collaterals like social media posts, ads, and others, blogs have a much bigger base of users.
Getting a popular blogger to write about your brand can be the shot in the arm your marketing funnel needs to get noticed by other people.
Because people share blogs with other interested parties, they have considerable reach through blogger networks.
Another positive aspect is that since it can be updated regularly, the content lifespan is higher, and it won't get outdated like other types of content. A blog can also be repurposed into other content formats easier than ever.
The basic goal of all types of marketing is to ensure that users turn into customers quickly!
All e-commerce brands focus on this process of converting users into customers. But this is easier said than done because there are ample choices in the market, and people are much more aware of the market these days.
One way to quickly build trust and get them on your side is through blogger outreach. Authentic bloggers can vouch for your brand, leading to more trust in your business among people.
Trust and credibility directly correlate with the sales of any business. This can also improve product visibility and increase ROI for businesses.
Blogs are among the best ways to boost customer confidence in your brand. Let us assume that a bunch of customers bought Product A from you.
Consistent updates through blogs on product A can help your current customer base and get other people interested. It provides a platform where existing users can post positive or constructive reviews in the comments.
The more real-life experiences are shared on a blog, the better it is for your lead-generation process.
As your brand is talked about more, it leads to less skepticism and makes introducing new products to your lineup easier. Done in the right way, a simple blog post can give rise to new ideas that you can implement in the future!
If you're entering into a new market, chances are that the cards are stacked against your business. There might be entrenched players who will be hard to dislodge, and your business is more likely to fail.
The simple solution is to work with a blogger familiar with these new markets.
It gives your business access to an untapped audience keen to try a new brand. The blogger you're working with can help you create content with a local flavor that is more relatable and trustworthy.
Creating long-form content based on users' local preferences is a surefire way to get ahead of your competition.
The most vital aspect of blogs is that they have stood the test of time even in such a volatile space as the internet.
Websites like Blogger have been around for as long as the World Wide Web has and have shown no signs of fading away. We're trying to convey that blogs are a more 'durable' content type.
With enough research and consistent updates, you can keep a blog relevant for years. It can draw good traffic numbers over time and reduce marketing spending.
The expertise of your blogger partner can contribute greatly to keeping the value of the post intact.
A simple rule in business is that the bigger your network is, the more chances you have of success. Longer form content can be the perfect pitch to build relationships with other businesses or influencers.
Creating opportunities for experienced bloggers to work with your brand broadens your network and improves business visibility.
Leveraging this network, you can enter many untapped markets and find more influencers to work with your brand. It increases the chances of building more fruitful partnerships in the future.
A business with a bigger network can build a supportive community around it!
Product launches are tricky and easy to get wrong, even for the most seasoned marketers. A huge part of the pre-sales process is to generate 'buzz' about the product.
While teasers and social media posts help in this regard, there's nothing like a blog post to set the tone. The reason is pretty simple.
People interested in a product want to understand as much as possible before it launches. Blogs can be the perfect vehicle for brands to quickly get that information to their audience.
An effective way to encourage your customer base to engage with your brand is to post user-generated content.
Giving users a chance to talk about their experiences with your brand or product can increase brand credibility. It also massively improves your standing among competitors, giving you a huge advantage.
Build authenticity through your blogger outreach by encouraging people to share their real stories. It gives brands a way to bring a new and refreshing perspective on their products and present them in a new light.
Acquisition costs for ecommerce companies can snowball into really big numbers.
There are many reasons, such as existing competition and the cost of paid ads.
This is one reason why many ecommerce players take a more organic approach to customer acquisition. And one of the most cost-effective ways to gain a chunk of customers is through blogger outreach.
Working with a blogger can help you exploit their existing user base. Since this is all organic, in the long run, this dramatically reduces the cost of customer acquisition. Blogger partnerships can be considerably cheaper than relying on paid ads.
● Leverage niche-related blogger audiences to increase brand visibility.
● Build trust by working with authentic bloggers in your niche.
● Get better SEO rankings by creating high-quality content.
● Improve backlink profile and organic traffic through long-form content.
● Drive targeted traffic with the use of niche-specific blogs.
● Boost engagement by creating relatable content.
● Reduce customer acquisition costs drastically by using blogger networks.